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Most of the really sucessful people are simple and logical. Simplicity is gr8. As they say i blv its true: Simplicity is the greatest sophistication.
Einstien on Simplicity
"Any intelligent fool can make things bigger, more complex, and more violent. IT takes the touch of a genius --and a lot of courage -- to move in the opposite direction."
The only problem is that masses are not intelligent enough to realize that, tell something simple, most will think like: its simple whats the big deal. That must be copied or its just a foolish copied idea from somewhere, but actually understanding simplicity is not an easy task. Its the quality of a genius.
Truth is simple and logical but you just need the eyes to see it! Jesus said , if you do not want to see the truth, noone can make you see it!